27 January 2006
TBA Extra: The Chick-fil-A[sic] Rebuttal
Readers of this week's posting will be interested to see the attached email we received from Kimberly M. of Chick-fil-A[sic] in response to our query (also attached) regarding their intentionally misspelled name.
________________________________
Dear Mr. Dwow:
Thank you for taking the time to contact Chick-fil-A CARES. Our
customers are very important to us, and we appreciate their comments,
questions, and suggestions.
We appreciate your feedback and comments concerning the misspelling of
the word "filet" in Chick-fil-A's name. I hope you'll find the
following information helpful.
The word "Fillet" actually means a narrow strip of ribbon or similar
material, often worn as a headband. The word "Filet" is a strip or
compact piece of boneless meat or fish.
[Note: according to the dictionary 'filet' and 'fillet' are variants and therefore interchangeable--HD]
In the early sixties, our founder, S. Truett Cathy, came up with the
name for his new chicken sandwich while driving one day. "I took the
words "chick" and "filet" and hit upon the name "Chick-fil-A". "I
especially liked the "A" at the end. It reminded me of top quality, sanitary
conditions, and excellent service", explained Mr. Cathy.
If you are interested in learning more about the history of
Chick-fil-A, Mr. Cathy has just written a book called Eat Mor Chikin: Inspire More
People that is available from our corporate office. They are $15.00
each. We will take care of postage. Make a check out to Chick-fil-A,
Inc. and send to the attention of:
Martha Lawrence
Chick-fil-A, Inc.
5200 Buffington Rd.
Atlanta, GA. 30349-2998
We thank you again for your time and interest and look forward to
seeing you in one of our local Chick-fil-A restaurants soon. Do not
hesitate to let us at Chick-fil-A CARES know should you need our assistance
again.
Sincerely,
Kimberly M.
Chick-fil-A CARES
Chick-fil-A...We Didn't Invent The Chicken,
Just The Chicken Sandwich.
On the Web at www.chick-fil-a.com
P.S. Please retain your Thread ID in the message body. This will help
us locate your information should you need us again.
[THREAD ID:1-EMLXTP]
-----Original Message-----
From: hoytdwow@yahoo.com
Sent: 1/20/2006 01:55:40 PM
To: "Chick-fil-A Cares"
Subject: Chick-fil-A Web Form Message
I've never eaten at one of your establishments (they are not in my area). But I was wondering if you were aware that the word 'Fillet' is misspelled in your name. I think it is dangerous when businesses intentionally misspell things in their names.
You should be more responsible!
Sincerely,
Hoyt Dwow
______________________________
Kudos to Chick-fil-A[sic] for addressing our question. Even if they did not really answer it. We are still unenlightened as to why Mr. Cathy chose to both misspell a word and use odd typography in his business name. Chick Filet or Chicken Fillet Sandwich sounds just as delicious, sanitary, and well-served to us.
And, if Mr. Cathy truly believed in his nomenclature, should he not have titled his book "Eat Mor Chikin: Inspire Mor Peepul"?
[Sic]. Sigh.
________________________________
Dear Mr. Dwow:
Thank you for taking the time to contact Chick-fil-A CARES. Our
customers are very important to us, and we appreciate their comments,
questions, and suggestions.
We appreciate your feedback and comments concerning the misspelling of
the word "filet" in Chick-fil-A's name. I hope you'll find the
following information helpful.
The word "Fillet" actually means a narrow strip of ribbon or similar
material, often worn as a headband. The word "Filet" is a strip or
compact piece of boneless meat or fish.
[Note: according to the dictionary 'filet' and 'fillet' are variants and therefore interchangeable--HD]
In the early sixties, our founder, S. Truett Cathy, came up with the
name for his new chicken sandwich while driving one day. "I took the
words "chick" and "filet" and hit upon the name "Chick-fil-A". "I
especially liked the "A" at the end. It reminded me of top quality, sanitary
conditions, and excellent service", explained Mr. Cathy.
If you are interested in learning more about the history of
Chick-fil-A, Mr. Cathy has just written a book called Eat Mor Chikin: Inspire More
People that is available from our corporate office. They are $15.00
each. We will take care of postage. Make a check out to Chick-fil-A,
Inc. and send to the attention of:
Martha Lawrence
Chick-fil-A, Inc.
5200 Buffington Rd.
Atlanta, GA. 30349-2998
We thank you again for your time and interest and look forward to
seeing you in one of our local Chick-fil-A restaurants soon. Do not
hesitate to let us at Chick-fil-A CARES know should you need our assistance
again.
Sincerely,
Kimberly M.
Chick-fil-A CARES
Chick-fil-A...We Didn't Invent The Chicken,
Just The Chicken Sandwich.
On the Web at www.chick-fil-a.com
P.S. Please retain your Thread ID in the message body. This will help
us locate your information should you need us again.
[THREAD ID:1-EMLXTP]
-----Original Message-----
From: hoytdwow@yahoo.com
Sent: 1/20/2006 01:55:40 PM
To: "Chick-fil-A Cares"
Subject: Chick-fil-A Web Form Message
I've never eaten at one of your establishments (they are not in my area). But I was wondering if you were aware that the word 'Fillet' is misspelled in your name. I think it is dangerous when businesses intentionally misspell things in their names.
You should be more responsible!
Sincerely,
Hoyt Dwow
______________________________
Kudos to Chick-fil-A[sic] for addressing our question. Even if they did not really answer it. We are still unenlightened as to why Mr. Cathy chose to both misspell a word and use odd typography in his business name. Chick Filet or Chicken Fillet Sandwich sounds just as delicious, sanitary, and well-served to us.
And, if Mr. Cathy truly believed in his nomenclature, should he not have titled his book "Eat Mor Chikin: Inspire Mor Peepul"?
[Sic]. Sigh.
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