16 December 2005
2. All Things Chipotle
There comes a time in the life-span of all things when it is time to face the music and head for the last roundup when the fat lady sings a song about cashing in all of your chips. This time has arrived for the chipotle pepper.
For those who do not know, a chipotle pepper is merely a smoked jalapeño pepper. It is not even a certain or unique type of pepper. What it is though, is in every food product there is nowadays. Chipotle sauces, salad dressings, mashed potatoes—-we have even seen recipes for chipotle chicken soup.
The fast food industry is largely responsible for chipotle overload because they keep putting it in stuff and making obnoxious commercials about it. If TBA has to witness the current Taco Bell commercial for the Chipotle Grilled Stuft Burrito* one more time, we may have a seizure. This thing has not one chipotle-ized ingredient, but two: Slow-Smoked Southwestern Chipotle Sauce and Spicy Chipotle Rice.
We will not even go into their usage of ‘Stuft.’
And, we do not lay claim to any great culinary knowledge or skill, but we have never heard of smoking a sauce. We smoke meats, cheeses, fish, but a sauce? Do they make the sauce and then put it into a smoker? TBA does not believe it.
It is as if some entity declared 2005 to be the Year of Chipotle. Every restaurant and brand has a chipotle version of everything. It is the new king of ingredients/condiments. The new ketchup. Kind of like a couple of years ago when the color orange was deemed the new black. Or maybe brown was the new black.
Anyways, it is time to move on. It is time to crown the new chipotle.
____________
*TBA does not endorse or recommend Taco Bell. We have never even eaten there.
For those who do not know, a chipotle pepper is merely a smoked jalapeño pepper. It is not even a certain or unique type of pepper. What it is though, is in every food product there is nowadays. Chipotle sauces, salad dressings, mashed potatoes—-we have even seen recipes for chipotle chicken soup.
The fast food industry is largely responsible for chipotle overload because they keep putting it in stuff and making obnoxious commercials about it. If TBA has to witness the current Taco Bell commercial for the Chipotle Grilled Stuft Burrito* one more time, we may have a seizure. This thing has not one chipotle-ized ingredient, but two: Slow-Smoked Southwestern Chipotle Sauce and Spicy Chipotle Rice.
We will not even go into their usage of ‘Stuft.’
And, we do not lay claim to any great culinary knowledge or skill, but we have never heard of smoking a sauce. We smoke meats, cheeses, fish, but a sauce? Do they make the sauce and then put it into a smoker? TBA does not believe it.
It is as if some entity declared 2005 to be the Year of Chipotle. Every restaurant and brand has a chipotle version of everything. It is the new king of ingredients/condiments. The new ketchup. Kind of like a couple of years ago when the color orange was deemed the new black. Or maybe brown was the new black.
Anyways, it is time to move on. It is time to crown the new chipotle.
____________
*TBA does not endorse or recommend Taco Bell. We have never even eaten there.
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